ABOUT US

Toni Cruz, Founder & Owner

With over 12 years as a financial controller and accountant for various-sized private companies and public accounting firms, I have the experience to handle your financial questions! 

I started my career working in tax preparation and audit for public accounting firms, dealing with diverse individual finances and state/federal filings.  Subsequently, I have managed accounting departments for companies in the construction and electric utility industries (ranging $200,000 to $100 million). Most recently, I supported the successful acquisition of a $40 million dollar construction service company, working closely with the owner through a year-long process of  law firm questions, new software implementation, and company-wide trainings.

My experience has taught me that not all companies are equally prepared to handle their financials and/or don't have the capability to grow their business, due to time constraints and lack of knowledge around accounting management.

Currently, I'm excited to share what I've learned with a more diverse clientele of companies and provide an efficient and organized approach to bookkeeping and administration.  I aspire to add a personal touch to make this often disliked aspect of business a little more fun and meaningful to you and your company! My mission with CruzNest is to help you, your business, and your finances thrive through personalized and practical accounting support.